About the PRRI American Values Atlas
The PRRI American Values Atlas (AVA) is a powerful tool for understanding the complex demographic, religious, and cultural changes occurring in the United States today. Recognizing the need to provide a more complete portrait of substantial diversity of opinion, identities and values across the U.S., PRRI launched the AVA in late 2014. The AVA's interactive mapping system allows users to explore the differences and similarities between America's diverse religious, political, and demographic communities. In 2015, the AVA launched specific issue modules, covering topics such as immigration, abortion legality, LGBTQ rights, and others.
The American Values Atlas relies on a sample of 40,000 or more annual interviews among a random sample of Americans to deliver an unprecedented level of detail about the United States' cultural and religious landscape. With its large sample size, the AVA provides a rare look at the profiles of smaller religious communities, such as Jews, Muslims, Mormons, Hindus, Buddhists, and others, who are often omitted from depictions of the country's religious population. The AVA's scope also allows its users to explore the increasing diversity of specific regions, all 50 states, and 30 major metropolitan areas.
One of the key advantages of the PRRI American Values Atlas, and one that differentiates it from other large-scale studies, is that it is a dynamic, ongoing project. Each year, PRRI will conduct a new wave of interviews to provide an up-to-date view of America's changing religious, cultural, and political landscape.
See the specific methodology for each year of the PRRI American Values Atlas
- Complete portrait of religion & politics
- Based on 50,000 interviews each year
- Data for Regions, States and Cities
- Continued yearly expansion of scope
About PRRI
PRRI (Public Religion Research Institute) is a nonprofit, nonpartisan organization dedicated to research at the intersection of religion, values, and public life. PRRI's mission is to help journalists, opinion leaders, scholars, clergy, and the general public better understand debates on public policy issues and the role of religion and values in American public life by conducting high quality public opinion surveys and qualitative research. As members of the American Association for Public Opinion Research (AAPOR), the American Political Science Association (APSA), and the American Academy of Religion (AAR), our research team follows the highest research standards of independence and academic excellence.
PRRI is a charter member of the Transparency Initiative at AAPOR, an initiative to place the value of openness at the center of the public opinion research profession. As an independent research organization, PRRI does not take positions on, nor advocate for, particular policies. Research supported by its funders reflects PRRI's commitment to independent inquiry and academic rigor. Research findings and conclusions are never altered to accommodate other interests, including those of funders, other organizations, or government bodies and officials.
Questions?
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Launched in 2014, the PRRI American Values Atlas provides a dynamic and detailed view of America's changing religious and cultural landscape based on annual surveys of thousands of adults.